About Us

At Little Characters we sell high quality educational toys and resources to enhance learning through play with high quality designer brands.

A lot of research was undertaken before Little Characters even began.
The result is a collection of award winning brands, offering a high standard of sturdiness and durability, with proven success and popularity you can trust.

We are based in Tauranga, New Zealand. Loved all through out New Zealand.


Karleen Elphick


The Director/founder of Little Characters Ltd is a mum and also has extensive experience, knowledge, skills, qualifications and life experience to bring to a business that will thrive. The owner of Little Characters is passionate about what she does and her generosity and wanting to make a difference in children and families life is huge.
Thank you for supporting more than just a business.